My Investments: Brent Woods, CEO of The Media Centre

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What was your best investment?

Investing time and money developing new talent.

Are wise investors born or made?

Made – so much comes from trying, doing and failing.

Do you believe it’s become harder for entrepreneurs to make prudent investments since the crash of 2008?

In some industries perhaps, but the creative and digital sectors have shown great resilience.

What’s the worst investment you’ve ever made?

Presenting a live music concert for 4,000 people and only 300 showed up.

What advice would you give to entrepreneurs looking to make a major investment?

Take time to plan for the worst case scenario as best you can but don’t let it kill your enthusiasm – then take a calculated leap based on your previous experiences.

Which sectors are likely to offer handsome returns for business investors?

With the arts at the centre of our culture, communities, and economy, investment in them through sponsorship or philanthropy helps to build vibrant and cohesive communities, a healthier workforce, innovation and a stronger local economy.

Are there any sectors you feel should be avoided?

Personally, I wouldn’t touch any sector that conflicted with my personal values.

What lessons did you learn from your worst investment?

Not to invest heavily in something just because I personally love it.

What was the best piece of investment advice you’ve received?

Don’t invest in something that doesn’t have scope for improvement. The same applies when taking on a new leadership role.

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