Zenith Leasedrive Group, the Leeds-based independent leasing and fleet management company, has introduced a new brand to support its next phase of growth.
The group has been trading as two separate brands, Zenith and Leasedrive, since HgCapital acquired both businesses in 2014.
From today, the two will be brought together under the Zenith brand.
A spokesman said: “The decision came after a total brand review and reflects the evolution of the company which is now fully integrated with three regional service delivery locations in Crowthorne, Leeds and Solihull.
Zenith has also taken the opportunity to refresh its corporate identity, launch a redesigned website and introduce a new colleague intranet.
Zenith’s chief executive officer Tim Buchan said: “Our customers and colleagues were crying out for clarification on our future direction. Transacting as two brands was causing confusion, affecting our customer service levels and going against our integrated framework. The decision to become one company, with one brand, delivers a material benefit for us as a business as well as building confidence in our future strategy with our customers.”
He continued: “We are at an extremely exciting time in our company’s development and the decision to move to one brand felt like the next natural step. With our organisational structure and brand in place, we are now able to clearly share the activity planned in our key segments with our customers. We are committed to developing innovative, market-leading products and services and delivering them on cutting-edge platforms. We are already starting to see some of these fantastic developments come through and we will be in a position to share more about these over the coming weeks.”
For more than 25 years, Zenith has been providing outsourced end-to-end vehicle management services for mid to large corporates, nationwide.
In 2014 Zenith merged with Leasedrive, a provider of fleet management, fleet funding and vehicle rental management services.