New jobs created by £1m investment in cycle megastore

Tony Booth, managing director of All Terrain Cycles
Tony Booth, managing director of All Terrain Cycles
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Yorkshire’s oldest cycling business is to invest £1m in a second store to create one of the largest cycle retailers in the North of England.

Established in 1907, All Terrain Cycles already has a retail outlet at Salts Mill, Saltaire in Shipley, as well as an online business. The company now plans to open a new 9,000 sq ft unit at Audby Lane on the outskirts of Wetherby creating four new jobs.

Managing director Tony Booth said: “With a heritage of over a hundred years, this is our biggest ever expansion and a really exciting development for the business. It is particularly fitting that we are opening our second store just a month before the greatest cycle race in the world descends on Yorkshire.”

“The region has an active and growing cycling fraternity which will get another boost from the Grand Depart and many enthusiasts will be delighted to find they now have one of the UK’s largest and best equipped bike stores within easy reach,” he added.

The store will stock over 1,000 mountain, road and BMX bikes as well as clothing and accessories. It will also feature a workshop staffed by trained technicians able to carry out repairs and servicing.

Work is already underway on the refurbishment of the unit with the first phase due for completion in May when the ground floor of the showroom and workshop will open.

Mr Booth said: “Enthusiasts want to be able to see the widest range of quality bikes before they buy, and our strategy is to invest in bricks and mortar retail units that can offer the widest choice and buying advice from expert staff as well as attractive finance options.”

He added: “With its close proximity to the A1, our new Wetherby store will increase our geographic reach North and South, and will be the largest bike store within a hundred mile radius.”

The firm, which has a £3m turnover, employs 20 staff.