No ‘paws’ in Waitrose’s online growth

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WAITROSE yesterday said there was no “paws” in its online growth plans as it unveiled a new website dedicated to pet products.

Waitrose has launched waitrosepet.com which has around 9,000 products, including more than 60 Waitrose own-brand lines.

Waitrosepet.com will stock specialist and veterinary diets, such as Purina Pro Plan, Royal Canin, Hill’s and James Wellbeloved, as well as a range of accessories for cats, dogs, birds and fish.

A spokesman said: “WaitrosePet has all of the accessories customers need for their dogs to be the best-dressed this winter, with a range of tweed coats.”

Next year, waitrosepet.com plans to expand its offering to include reptile and equine products.

Robert McCarthy, the head of Waitrose direct services, said: “We are very excited to be the first multiple retailer to launch a website of this kind, with such an extensive range of products designed to meet the needs of all pet owners and animal lovers. WaitrosePet provides our customers, 45 per cent of whom are pet owners, with a convenient one-stop-shop for pets of all ages and breeds.”