MOTORISTS in Sheffield are being offered discounts in the city’s shops the run-up to Christmas in the hope of boosting trade.
Sheffield City Council has been working with traders in the Broomhill area on the scheme aimed at encouraging more shoppers into the district. The “Parking Payback” scheme will provide offers and promotions at participating traders if shoppers show their parking tickets. The council’s cabinet member for business, skills and development, Coun Leigh Bramall, confirmed the scheme could be rolled out across the city if it proves a success.
Jonathan Bagge, who owns Pavilion Flowers on Glossop Road, said: “This gives us an opportunity to attract more customers to the area, and the chance to effectively park for free when you shop is sure to encourage more trade in what have been a tough few years for businesses.”
The vouchers will be issued from ticket machines on-street and in council car parks and will be in two parts – one to display in the vehicle and the other a Parking Payback voucher which can be presented at participating shops that will “refund” parking fees through discounts and special offers.