Quorn plans European expansion

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Quorn Foods is launching a programme of European expansion, starting with Germany, Denmark and Finland this month.

The move follows a two-year period of record growth for the company, with half-year results for 2014 showing a nine per cent increase in global sales volumes, ensuring it remains on track to exceed last year’s record turnover of £141m. Quorn, which already operates in 16 international markets, will begin its expansion drive with a German market launch this month. The move follows a successful two year trial, with the company set to sell specially tailored products through leading German retailers, including Rewe, Edeka and Globus, driving distribution and penetration.

Kevin Brennan, CEO of Quorn said: “Despite the challenging economic environment in the eurozone countries, we believe the unique nature of Quorn enables us to continue to invest in new markets, including setting up our own sales office in Germany. With strong investment and through good local organisation, we’re confident that Quorn can become a market leading brand.”