Safestyle sees record installations

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Double glazing firm Safestyle UK reported a record 57,682 installations in 2014, boosting underlying profits by 10 per cent to £17m.

The Bradford-based group said it saw an 11 per cent increase in leads generated from media and internet marketing to 52,842.

The average unit sales price rose 1.6 per cent to £504 and the average order value increased 3.8 per cent to £2,806.

The group is focusing on the South as a key driver of growth​ ​​and it is confident ​it can outperform the market in 2015.​

Safestyle’s CEO Steve Birmingham said: “Safestyle UK has again achieved impressive revenue growth and improved its margin which have resulted in a record level of profit in 2014.

“We have continued to increase our market share and therefore maintain our position as the leading player in the highly fragmented and competitive replacement window and door market.

“The business is well positioned to build on these results as the general economy and RMI (repair maintenance & improvement) market continues to recover.

“Moreover, our dedicated focus on quality and price together with our continued geographic expansion into the South and South East as well as our forthcoming entry into the conservatory refurbishment market should lead to further growth.”

After introducing a price increase in January, the group said that order intake in the first 11 weeks of the current financial year has been strong and it is trading in line with expectations.