Ed MiliBAND was accused of being out of touch with working families and the goings-on of his own party during a difficult day on the election trail yesterday.
The Labour leader first came under fire after under-estimating the cost of his family’s weekly shop, and was later caught out in a regional radio interview when he was unable to identify his party’s leader on the local council.
He put his weekly supermarket bill at around £70 or £80 when talking about Labour’s plans to tackle the cost of living crisis on ITV’s Good Morning Britain.
He was told on the programme that the average weekly bill for a family of four is more than £100 - so he would be spending “significantly more” than £70 to £80.
The opposition leader later insisted that he was referring only to the amount spent on “basic” groceries, but critics were quick to seize on the comments as proof he did not know the details of his household bills and instead “took a punt”.
He said: “We probably spend £70, £80 a week on groceries at least, probably more than that. The point is that different families will have different costs that they face but what I am clear about is that there is a crisis facing so many people.”
His comments drew an array of criticism on parenting website Mumsnet, and Conservative MP Nadine Dorries accused Mr Miliband of “making it up on the hoof and digging himself a hole.”
Fellow Conservative MP Priti Patel said the episode show the leader was “out of touch with hard-working Britain”.
During a later interview on BBC Wiltshire, Mr Miliband was unable to identify his party’s leader on the local borough council and appeared not to know the authority was Conservative-led.