Software firm WANdisco has been signed up by the UK’s leading price-comparison website Compare The Market.
The website, best known for its ‘Compare the Meerkat’ advertising pun, said a new product called WANdisco Fusion will play a crucial role in implementing its Big Data strategy globally, providing the firm with a much deeper insight into customer behaviour.
The term Big Data refers to data that is so large and complex it cannot be processed using traditional desktop compu- ters.
It is used by internet giants such as Yahoo, Netflix, Amazon and eBay to keep their operations going.
Sheffield-based WANdisco said its new Fusion product will enable clients to share data across clusters, distributions, and file systems, ensuring that Compare The Market’s data is continuously avail- able.
It added that by bridging the gap between different distributions, storage, and file systems, Fusion provides a “future-proof” platform that gives a wide choice even if an organisation uses multiple vendors.
Fusion is an evolution of WANdisco’s existing products that allows the firm’s technology to be applied across data centres, eliminating challenges that previously hindered global Big Data strategies.
David Richards, CEO of WANdisco, said, “We’re delighted to be playing such an important role in Compare The Market’s Big Data strategy.
“But this deal also reflects the industry-wide need to better address the market’s data challenges.”
A recent Wikibon survey found that only 18 per cent of non-IT early adopters are happy with the results of their Big Data initiatives.