A family firm which makes underwear for high street brands and is backed by retail expert Mary Portas has gone into administration with the loss of 33 jobs.
Headen & Quarmby, a 79-year-old business based in Middleton, Greater Manchester, was chosen by Ms Portas to make underwear for her Kinky Knickers brand.
She launched the underwear venture – chronicled in a 2012 television series – to see if the once-thriving British textile industry could be revived after being decimated by cheap imports.
Business restructuring firm BDO announced that Headen & Quarmby had gone into administration and all its employees made redundant. It is seeking a buyer.
BDO business restructuring partner Kerry Bailey said: “A drop in post-Christmas orders from key customers and a decline in sales volumes has significantly affected the business and resulted in a deterioration of its working capital position.
“However, we are doing everything we can to try to secure a future for the business, and we are hopeful of securing a sale.”
Ms Portas created her brand as part of a bid to revive the British clothing industry in 2012 and it was documented in Channel 4 series Mary’s Bottom Line. Its products are sold at a range of stores including Marks & Spencer and House of Fraser.