Royal Mail is to issue stamps recognising the achievement of every British gold medal at this summer’s London Olympics.
The design will feature, wherever possible, photographs of the Team GB athlete or team in action from their final.
Where this is not possible, the image will be from another moment on the athlete’s gold medal-winning journey – a heat or the presentation of the medal on the podium.
This will be the first time any host country has used action shots for gold medal stamps and issued them immediately during the Games, a Royal Mail spokeswoman said.
The stamps will be on sale by lunchtime the next day at 500 selected Post Offices across the UK and will then be distributed three times during the Games to a further 4,500 Post Offices operating as normal across the UK.