Stores will be cashing in on the panic-stricken "Last Minute Man" on Christmas Eve, a survey found yesterday.
He is the man who has not bought a present for his wife or girlfriend until the very last minute, according to the poll.
Last Minute Man was identified in a survey of Christmas shopping types by Business Intelligence and mystery shopping company Retail Active.
The firm said it has even been called in to coach staff at leading retailers on how to spot him and make sure he buys something.
Retail Active managing director Julian Chamberlain said: "Last Minute Man is a salesperson's dream. He does his desperate shopping in the final hours of Christmas Eve."