Taylors of Harrogate seals Mars deal

Proper Cuppa: Mars deal will bring Yorkshire tea on tap for office workers.
Proper Cuppa: Mars deal will bring Yorkshire tea on tap for office workers.
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Producer of Yorkshire Tea, Taylors of Harrogate, has entered an agreement with with Mars to bring its tea and coffee to offices across the UK.

Taylors entered the agreement with Mars Drinks, a 100 percent workplace-dedicated segment of Mars, which will now mean that Taylors Yorkshire Tea and Rich Italian coffee will be available as part of Mars Drinks’ workplace beverage portfolio in addition to FLAVIA drinks machines, coffees, espressos, teas and hot chocolates.

Mars Drinks will use the same recipe as Taylors for the coffee and tea but will be packaged in Mars Drinks’ owned Freshpacks.

Matthew Huffer, sales director at Taylors, said: “Mars Drinks have proven the FLAVIA drinks machine and Freshpack technology can deliver a proper brew that upholds the strict quality standards our consumers have come to expect from our brands.

“We are delighted with this opportunity to extend our retail brands into the workplace, offering the same recipes our customers love in a convenient single-serve format. Partnering with Mars helps raise our brand awareness and encourages more people to try Taylors products. Having enjoyed our drinks at work we are hoping that they pop our tea and coffee into their shopping basket too.”

Hossam Ashraf, general manager at Mars Drinks UK, said: “Mars Drinks and Taylors of Harrogate are both family-owned businesses committed to quality. That’s why we’re proud to include Taylors of Harrogate’s premium tea and coffee in our drinks portfolio.

“By adding these national favourites to our offering, we’re able provide our customers with more choices throughout the workday including these well-known brands they love and recognise.”

The inclusion of Taylors products in Mars Drinks’ workplace drinks solutions portfolio is the latest in a series of new drink and machine offerings from the company, including the new FLAVIA barista.