Tesco failings make boss’s words worthless

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From: Karl Sheridan, Selby Road, Holme on Spalding Moor.

Listening to the CEO of Tesco trying to reassure shoppers that Tesco is holding its own against other supermarket chains and that lowering its prices will hail a recovery made me shake my head in disbelief (The Yorkshire Post, April 17).

What they fail to grasp is that it is not necessarily prices that count, but also availability and choice. Regularly we are sent Tesco money-off coupons to use but invariably when one gets to the store to use them you find they are out of stock, making the coupon useless.

Our local Tesco is frequently out of stock of popular items, yet has shelves packed with “own brand” goods, giving shoppers no choice at all. Even the offer on discounted fuel expires unless you fill up frequently. Ideal if you do many miles but worthless if you don’t. Thanks to their lack of stock control, we often find we are shopping less and less at Tesco’s while preferring the far from local Sainsbury’s, resulting in a longer journey but where we know we’ll get what we want!

From: Mr S Coleman, Oxford Road, Guiseley.

STILL no semi-skimmed milk at the Morrisons in Guiseley, one of the worst-run supermarkets in the country. Can you get Tom Richmond back on the case?