A BID is underway to enhance tourism services in a key destination in a North Yorkshire district to bolster the multi-million pound industry.
The Tourist Information Centre in Malton is being moved later this month to a new location in the town in the hope that it will provide improved access for visitors to Ryedale.
The centre is being shifted from the Old Town Hall to the town’s library in St Michael’s Street from Thursday, January 26.
The vice-chairwoman of Ryedale District Council, Coun Linda Cowling, claimed that the relocation was aimed at providing a more convenient site.
She stressed that the tourist information centre will be open six days a week and will continue to provide a full range of services for visitors from its new location, while also helping local firms capitalise on trade.
Tourism remains one of the key sectors for Ryedale, which mirrors many rural districts where the industry has emerged as the bedrock of the local economy.
Figures from Welcome to Yorkshire have revealed that the industry is worth £7bn annually and employs almost 250,000 workers in the region.