Über’s film trailer has its eyes on the stars

Sheffield company �ber was approached by BAFTA to create a trailer for its upcoming awards show. It will begin screening in cinemas from Sunday.
Sheffield company �ber was approached by BAFTA to create a trailer for its upcoming awards show. It will begin screening in cinemas from Sunday.
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THEY are perhaps the world’s most glittering couple, synonymous with big screen success.

So who better than Brangelina – actor Brad Pitt and actress Angelina Jolie – to feature in a trailer created by a Sheffield company to promote this year’s BAFTA awards?

The trailer, voiced by Stephen Fry, will begin screening in cinemas across the country this Sunday, and will run for two weeks, ahead of the award ceremony, which will be hosted by Fry, on February 8. The creative agency Über was commissioned by the British Academy of Film and Television Arts to produce the trailer, which features numerous film stars at previous BAFTA ceremonies, and which is expected to be seen more than half a million times in the build-up to the awards.

Über, which also has offices in London, has a long-standing relationship with BAFTA, having previously designed its Film, Television, Television Craft and Games award tickets, as well as an outdoor advertising campaign.

Über founder and managing director Greg Clark said: “The EE British Academy Film Awards are an iconic event. We are very privileged to have been asked by BAFTA to work with them.”