Video: Is this the world’s longest cuddle?

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A hug can begin to feel slightly awkward after a few seconds – so embracing for 25 hours could be a tough challenge.

But that’s exactly what seven colleagues have been doing, in the hope of setting a record for the world’s longest group hug.

Clockwise from bottom left, Rachel Goodman, Emma Wilcock, Amanda Fothergill, Dawn Matthews, Claire Kimberley, Jacquie Costello and Emily Boland.

Clockwise from bottom left, Rachel Goodman, Emma Wilcock, Amanda Fothergill, Dawn Matthews, Claire Kimberley, Jacquie Costello and Emily Boland.

The buddies, who all work for Forever Friends, cuddled up in Leeds City Station yesterday morning and were aiming to keep their arms around each other until around 11am today.

The team were planning to pass the time with quizzes, games and even jigging around to disco tunes.

The stunt also aimed to raise around £1,000 for pregnancy information and research charity Tommy’s.

Their effort was being backed by celebrities including Leeds actress Gaynor Faye.