View from the Society: Autumn event all set to be a record-breaker

Charles Mills, show director at the Yorkshire Agricultural Society.
Charles Mills, show director at the Yorkshire Agricultural Society.
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It’s been a very exciting build up to this year’s new look The Yorkshire Vet at Countryside Live and now the weekend is here!

We’re very proud to have Julian Norton and Peter Wright headlining this year’s event and the collaboration with The Yorkshire Vet and Channel 5 has led to record-breaking advance ticket sales.

We can’t predict numbers who will turn up on the day, and this is always weather dependent, but we are on track to supersede our usual visitor numbers of 12,000 over the weekend.

The addition of the national TV adverts, the ever-growing popularity of The Yorkshire Vet and the Great Yorkshire Show special on Channel 5 have all helped.

We have seen ticket sales from right across the UK with our team of call handlers taking bookings from as far as Brighton and Scotland, Wales and Norfolk.

We hope they are suitably impressed when they come here today and tomorrow. They can certainly expect a warm Yorkshire welcome as well as the chance to meet Julian and Peter themselves.

Whether it’s on their live show in the Main Ring three times a day, in the new pop-up pub the Drovers Arms to the book and calendar signing in the new The Yorkshire Vet shop.

For others, this will be an annual pilgrimage.

At the root of Countryside Live is the competitive classes and celebration of agriculture which has always attracted a strong fan base.

There’s 2,000 animals converging on the showground over the weekend, with livestock classes, equine competitions and a national farriers’ competition.

There’s honey and pigeons, poultry and pigs, showjumping and cattle.

There’s also a terrific tasting hub in the Yorkshire Event Centre, a Create and Explore area for children with lots of hands-on, free workshops.

The show is the only one in the UK to run a Talented Showjumper Competition for riders aged 10 years old and over.

Qualifiers run on the Saturday and the final will take place on the Sunday afternoon, judged by Graham and Tina Fletcher, who are terrific supporters of the show.

Organising Countryside Live is part of our charitable remit to promote the countryside and agriculture and to make it accessible to everyone of all ages.

Julian and Peter are great ambassadors for Yorkshire and the countryside, and we are sure they will take Countryside Live up to the next level.

So although this year’s event is a new feel for us, we have every faith that it will be a success, building on already solid foundations.

We look forward to welcoming you!

York farmer Charles Mills was appointed as Honorary Show Director of the Great Yorkshire Show and its sister event, Countryside Live in 2015.

He farms at Woolas Grange, Appleton Roebuck which is a mixed arable rotation, with a 250-ewe flock as well as a small beef finishing enterprise.

Charles has held a number of roles within the Yorkshire Agricultural Society, including Joint Chief Cattle Steward and as a member of the Society’s Council, its governing body, since 2002.