Vivendi reportedly eyeing Sky

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French media conglomerate Vivendi is looking at a possible acquisition of pay-TV group Sky, as one of several options to expand the reach of its own TV group Canal Plus, according to sources.

Vivendi has turned its attention to Sky after reviewing smaller pay-TV targets in Turkey and other fast-growing markets in Europe, one of the sources said.

Sky has a market value of £17.6bn but could cost Vivendi as much as £28bn including debt, the sources said.

Vivendi has yet to decide on whether or not to go ahead with an offer, the sources said, adding that the deliberations are at an early stage.

Any deal between Vivendi and Sky would bring together two powerful business personalities in Rupert Murdoch, whose Twenty-First Century Fox owns 39 percent of Sky, and Vivendi’s chairman and biggest shareholder, Vincent Bollore, who recently raised his stake in the French group to 12 per cent.

Vivendi is not thought to have yet made any approach to the boards and management of Sky or Fox, the sources said.

Spokesmen for Vivendi, Sky and Bollore declined to comment. Twenty-First Century Fox declined to comment.

Mr Bollore sees Canal Plus as core to Vivendi’s business and the company could not go ahead with an offer without his full support.

“Ultimately what determines a deal is Vincent Bollore,” one of the sources said.

Vivendi’s management is also busy fending off attacks from activist shareholder P. Schoenfeld Asset Management (PSAM), which is asking for bigger payouts. Not everyone is convinced that a deal with Sky is the right way to go, the second source said.

A representative for PSAM declined to comment.

The prospects for a sale of Sky improved last year when Britain’s largest pay-TV company BSkyB bought nearly all of Sky Deutschland and all of Sky Italia, to become Sky Plc, realising Rupert Murdoch’s long-held ambition to combine his European TV interests in a single business.

The deal, which was designed to give Sky access to faster growing territories where pay-TV is not yet as popular or profitable as Britain, has also made Murdoch’s pay-TV assets more “sellable”, with several bankers seeing the move as the prelude to a possible sale.

Sky operates in Britain, Ireland, Germany, Austria and Italy, and has around 20 million subscribers.