‘We’ll get Mamas back at the top of the pile’

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Derek Lovelock has extensive experience in the retail industry and last year was awarded Drapers’ Record Lifetime Achievement Award.

Until recently, the 64-year-old was chairman of Karen Millen and Aurora Fashions, owner of the Coast, Oasis and Warehouse brands.

He was also in charge of Sears’ clothing department, including Adams Childrenswear, during the 1990s.

In his new role, he will spend three days at Mamas and Papas head office in Huddersfield, and two days visiting stores.