IT is the digital revolution that is supposed to change forever how we interact. But research published today shows that, rather than embracing social media, Yorkshire’s senior citizens are rejecting it in favour of more traditional methods of communication.
A study by clothing firm Chums showed that senior citizens in Yorkshire and the Humber are the least active on social media in the whole of England with more than two-thirds saying they do not use it at all.
Sitting bottom of the results, just below the East of England, only five per cent of all over-65s surveyed use social media for a total of four hours or more per week, with 68 per cent stating that they do not use social media at all.
The results somewhat put paid to the theory that “silver surfers” are becoming more common in England, with this perhaps being limited to just a handful of regions across the country.
The low social media activity for Yorkshire does not extend to the rest of the North of England, with the North West having the most active senior citizens in the country, with a quarter of respondents being socially active for four hours or more.
Antony Eden, head of marketing at Chums, said: “We are always seeing stories about the rise of the silver surfer; however these results suggest that it might not apply to all regions in England.”