The wine cork could be set for a return to the mass market with the launch of a twistable and re-sealable version that could do away with the corkscrew.
The Helix cork and accompanying bottle have a thread finish to allow drinkers to twist the stopper open and closed again, creating an airtight barrier.
It will be unveiled at the International VinExpo wine fair in Bordeaux and its makers say it could be in the shops in Europe within the next 24 months.
The design is the result of a four-year collaboration between Portuguese cork manufacturer Amorim and US bottle maker O-I, who are aiming it at the £5 to £10 “popular premium” market.
It follows research that found an “overwhelming preference” among consumers for the cork and glass bottle combination.