Biggest tourism campaign to date highlights York's adventurous side

YORK has been re-branded as the '˜original city adventure' in a new marketing campaign designed to encourage visitors to North Yorkshire.
York MinsterYork Minster
York Minster

It represents the biggest domestic tourism campaign yet for York and North Yorkshire and will promote a series of ‘adventures’, including thrill seeker, foodie and family adventures.

It is primarily aimed at attracting visitors from London and the Midlands, using a combination of radio broadcasts, national press and digital marketing, including a new video highlighting how much ‘adventure’ you can pack in to a trip to the region.

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Head of Tourism at Make It York, Kate McMullen said: “Visitors today are seeking out experiences, they want to be actively involved, to learn something new and to have fun.

“‘York – the Original City Adventure’ will not only promote York’s world-class attractions but also engage visitors more in what they can experience whilst they are here; be it mastering the art of chocolate making, taking part in Evensong at York Minster, or tackling a mountain biking track in Dalby Forest. It makes perfect sense for us to join up with North Yorkshire, offering even more reasons for visitors to stay longer.

“From dressing up as a vicious Viking at the JORVIK Viking Festival in February, to shopping for designer brands at York Designer Outlet, to taking a trip on the North York Moors Railway, or admiring the collection of ceramics at York Art Gallery, the message is clear, visitors to York and North Yorkshire will be spoilt for choice.”

A new ‘selfie trail’ is also planned for launch in August.