Return of the kecks factor in Hebden Bridge
Like many things, it all started with a beer, as Brant Richards, one half of clothing start-up HebTroCo, explains. “Our friend Dan has a brewery called Bridestones and he made a beer called Trouser Town. And he said: ‘Yeah, if you look up Hebden Bridge on Wikipedia, one of the first things that comes up is that it used to be called Trouser Town,’ and that stuck.” It sounds like too good a line to be true, coming from a Hebden Bridge start-up making a name for itself selling good-quality, hipster-friendly trousers. But it checks out.