Flexible Leasing Specialists, Cars on Demand have emerged as a major player in the short term car leasing and long term car rental market, having supplied over 1200 cars on flexible leases of 1 to 12 months and long term rental contracts; an increase of 30% vs. the previous year.
Flexible Car leasing and Long Term Car Hire has become increasingly popular as a business trend during the recession. With companies having to juggle many requirements including providing transport for new recruits during a probationary period, often for 3 months at a time, to finance directors having to plan for changing tax and cash flow requirements and fleet managers planning for new car deliveries that often change, it is often no longer possible to commit to cars for the more traditional 2 to 4 year lease terms.
In order to meet the continued growth in the new economic landscape, Cars on Demand have introduced a wider range of vehicle groups and contract lengths, and at the same time have expanded from 1 location in Wakefield, West Yorkshire, to 6 locations offering a truly nationwide service including Scotland and Northern Ireland.
As with many other businesses, Cars on Demand have shrewdly invested in online channel marketing, with on-going website development, digital marketing has underpinned growth with a fresh, clear and transparent approach to marketing car leasing online. With a 50% year on year website visitor increase Cars on Demand are keen to diversify their digital marketing in 2013 by attracting more visitors through careful social media development and mobile device marketing. In 2013, Cars on Demand are set for even more growth.
Paul Brown, Managing Director of Cars on Demand said “After a hugely successful year during which we experienced 30% growth, 2013 will be a very exciting year for Cars on Demand as we continue to expand into Scotland and Northern Ireland, plus increase our market share across the rest of the UK. With more new products and services being introduced, and having the most professional and customer focussed team in the industry, we expect to deliver over 1600 cars on flexible leases in 2013.”
“We will also continue to expand our Supercar Experience product, which offers the opportunity to drive some of the world’s greatest Supercars including the Ferrari 458, McLaren MP4-12C and Lamborghini Superleggera at all of our UK locations ”
Flexibility is the key requirement of customers and flexibility has been the critical success factor for Cars on Demand and their success will continue to create more jobs and opportunities in the UK.