Embrace yellow fever as one-off Tour nears

Finn Johnson in the Tour de France spirit dressed in Yellow. Picture: Tony Johnson
Finn Johnson in the Tour de France spirit dressed in Yellow. Picture: Tony Johnson
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Chris Froome and Mark Cavendish will be among the cycling superstars roaming the region’s roads in pursuit of the Yellow Jersey on July 5 and 6 – and we want Yorkshire to go yellow too.

In the cycling spirit of Le Tour we want your help in giving Yorkshire a yellow glow as the 100-day countdown to the arrival of the Tour de France begins tomorrow.

Our multimedia #yellowyorkshire campaign is asking readers to send in yellow pictures and stories of everything from bake-offs and daffodil-filled gardens to fancy dress days and yellow fundraisers.

Our vibrant push to give the region a Tour tinge will culminate in a Yorkshire-wide Wear it Yellow Day in aid of the Yorkshire Air Ambulance on July 3.

We’re encouraging businesses, schools and communities to wear something yellow on the day, with individuals donating £1 each to the lifesaving charity.

Nicola Furbisher, YP managing editor, said: “We want to make the once-in-a-lifetime visit of Le Tour as special as we possibly can. So whether you’re wearing it yellow with us or planting bulbs, we would love you to tell us all about your colourful plans in helping to turn God’s Own County yellow.”

Our colourful campaign comes as the Government-funded TDFHUB2104 Ltd reveals the locations of 17 official Grand Depart spectator hubs, which are situated along the stage one and two routes for the July 5 and 6 spectacle.

The free admission hubs hold up to 20,000 people and will feature big screens showing live race coverage. Leading sites include Scott Hall fields in Leeds, Riverside Gardens in Ilkley, and Victoria Park in Keighley. Visit www.letouryorkshire.com/hubs for more.

• To get involved in #yellowyorkshire, you can tweet pictures and comments to @yorkshirepost via Twitter using the hashtag #yellowyorkshire or post them on our www.facebook.com/yorkshirepost.newspaper Facebook page.

Full coverage at yorkshirepost.co.uk/tourdefrance