with season ticket sales at a level not seen since Bradford City’s ill-fated stint in the Premier League, Gary Jones is hoping to reward such “incredible support” with another season to savour.
The Bantams have sold 12,750 – a total that includes the sale of 2,000 flexicards – this summer to eclipse by 500 or so the number snapped up ahead of Stuart McCall’s first season as manager in 2007-08, when the club launched its first cut-price scheme.
It means Bradford are again likely to be one of the best supported clubs in their division this term despite moving up a level following last May’s play-off final victory.
“To sell so many season tickets is amazing,” said Jones, when told the current total fell just short of the 13,000 sold when Bradford were in the Premier League.
“I always thought these supporters were quite incredible anyway but to get behind us like this is brilliant.
“They dug deep into their pockets over the summer, at a time when money can be tight. And to have that many season ticket holders is testament to all of them.
“As players, we want to reward that support and give them some more enjoyable times this season.”
City entertain Carlisle United in their first home game in League One for six years buoyed by an opening day draw at fancied Bristol City.
Phil Parkinson is expected to revert to the side that claimed a point at Ashton Gate after making wholesale changes in the midweek Capital One Cup defeat to Huddersfield Town.
Jones, one of those to step down to the bench, said: “Bristol was encouraging. People have been talking about them winning the League and being favourites for promotion.
“But I thought we applied ourselves brilliantly. Maybe we were a bit shaky in the first 20 minutes but that was always going to happen as they were the home team and keen to impress.
“We grew into the game brilliantly and dominated the second half.
“To concede like we did was disappointing but we came back twice against the favourites to win the division and that says everything about our never-say-die attitude.”