Southend United 3 Bradford City 0: Former Bantam Will Atkinson haunts City
Stuart McCall’s men went behind after 15 minutes when former Bantams midfielder Will Atkinson beat the off-side trap and scored past Colin Doyle from 12 yards.
Romain Vincelot headed onto the bar as Bradford searched for a first half equaliser but it was the hosts, managed by Phil Brown, who enjoyed the majority of the chances.
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Hide AdMark Marshall flashed wide early in the second half before Nathaniel Knight-Percival had an effort cleared off the line.
But just as Bradford looked the more threatening, Atkinson returned to haunt his former side again when he rifled a half-volley into the bottom corner.
City searched for a way back into the game but any hopes of a fightback were well and truly ended when Vincelot turned Nile Ranger’s cross into his own net, via the post.
The loss was only Bradford’s second of the season and saw them fall down to fourth, with Bolton and Sheffield United leapfrogging them.