SHEFFIELD WEDNESDAY have taken a step back in time in order to unveil a new club crest - and it has caused quite a stir on social media.
Keen to respect the club’s heritage, owner Dejphon Chansiri has gone ahead with the move after conversations with the club’s fans.
As a result, the crest is regarded by the owner as a “powerful representation” of the club’s emblem of 1956, which was produced but never adorned on a first-team strip.
To coincide with his first full calendar year at the Hillsborough helm, Chansiri has hand-picked the new crest which will take pride of place on the Owls’ first team shirts for the 2016-17 campaign.
A further strand of the consultation process was maintaining the club’s Latin motto ‘Consilio et Animis’ which translates to ‘By Wisdom and Courage’ and remains in a familiar scroll form at the foot of the traditional shield design.
“I am extremely proud to unveil the new crest that will herald a new beginning for Sheffield Wednesday,” said Chansiri, who saw his side draw 1-1 at Reading to remain in the top six of the Championship.
“Since taking over the club, I have enjoyed many conversations on the crest with supporters across all age groups and it soon became clear that a new crest would be better received were it in keeping with our heritage.
“Having studied at length the rich traditions of the club, the crest that stood out to me in every way was the first official design of the 1950s and I am fascinated by the fact it was never actually used on the team’s shirts.
“Therefore this vision was always in the forefront of my thoughts during the long, thorough and diligent design process.”
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“Being skipper, this is a particularly special moment and I can’t wait to see the crest on the shirts as we all look forward to a future that will hopefully coincide with the return of our status in the Premier League.”Glenn Loovens
Club captain, Glenn Loovens added: “This is such an exciting time to be part of Sheffield Wednesday.
“As players, we are proud to represent our badge and this new crest captures perfectly the history of the club as well as defining a new era.
“Being skipper, this is a particularly special moment and I can’t wait to see the crest on the shirts as we all look forward to a future that will hopefully coincide with the return of our status in the Premier League.”
Many people had their say on Twitter as news and images of the new crest broke on Sunday.
Kieran Maxwell posted: “Not quite sure what to think of Sheffield Wednesday’s new badge yet. First reaction was that it’s bad, but I think it might grow on me.”
Arshia Hashemi said: “The new Sheffield Wednesday badge is dreadful - taking a step of about 60 years backwards” #swfc
Another Tweeter, going by the name @RANTINGMALE, added: “Sheffield Wednesday’s new badge was obviously designed by a work experience kid in MS Paint”
And Matt Royston said: “The new Sheffield Wednesday badge looks like it belongs on a school P.E. kit.”
The likeness to a Harry Potter badge from a Hogwarts uniform was not lost on some.
Gareth Swattridge said: “Sheffield Wednesday’s new club badge for next year looks like something out of Harry Potter”
Danny, going by the login @R9Rai concurred: “Sheffield Wednesday’s new badge looks like something out of Harry Potter”, and he also added in the badges of Ravenclaw, Slytherin, Hufflepuff and Gryffindor from the famous potter series
While a post from Joe (@jawtonloe) added: “Sheffield Wednesday’s badge looks like Dumbledore redesigned Hufflepuff’s logo on an Etch-a-Sketch”
There were, however, the odd people who liked it.
Matt Lynch posted on Twitter: “Superb decision by Sheffield Wednesday to bring back a traditional badge.”
So what do you think of the new Owls crest?
Let us know via our @YPSport Twitter feed or email us at firstname.lastname@example.org