Children to consume 13,000 Easter calories
The poll, by mystery shopping company Retail Active, found a typical 200g Easter egg has 990 calories and 50 grams of fat, with youngsters eating an average of 13, many first thing on Easter Sunday.
Managing director Julian Chamberlain said children could get as many as 13 Easter eggs each.
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Hide AdHe said: "Families with two adults in their 40s and two children under 14 could have an amazing cumulative total of 30 Easter eggs in the household over the holiday.
"Seventy-seven per cent of adults allow their children to tuck into their Easter egg binge first thing on Easter morning – before having any breakfast or even a drink"