Beauty: Concentrating on deeper lines

A new wonder serum aims to tackle even deep wrinkles. Beauty Editor Stephanie Smith finds out more from Boots No 7 skincare advisor, Dr Mike Bell. Plus Celeb Get the Look and Products of the Week.

CELEBRITY GET THE LOOK: Kendall Jenner was at the Met Ball earlier this week in New York, showing us all how the classic combination of statement earrings and smokey eyes is still a winner. For the eyes, try the Illamasqua Complement Palette, £28. Picture: Ian West/PA Wire
CELEBRITY GET THE LOOK: Kendall Jenner was at the Met Ball earlier this week in New York, showing us all how the classic combination of statement earrings and smokey eyes is still a winner. For the eyes, try the Illamasqua Complement Palette, £28. Picture: Ian West/PA Wire

Many of us will admit to endlessly looking for that fountain of youth, but we don’t want to pay a fortune for it. So when a new, affordable “wonder” product comes, we join the queue to give it a try.

Launched last month, Boots No7 Laboratories Line Correcting Booster Serum attracted a waiting list of more 16,500 people. Boots says it’s the first of a new range of “powerful, fast-acting, non-invasive tools” to give dramatic results better than you thought possible from skincare alone.

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Dr Mike Bell, skincare scientific advisor for the Walgreens Boots Alliance, says this new product is targeted to help reduce the appearance of even the deepest wrinkles. “The No7 Line Correcting Booster Serum contains our highest concentration of Matrixyl 3000 Plus – No7’s powerful peptide blend that helps restore the fibrillin springs, shown to start breaking down in your twenties, a key component of skin’s elasticity which is lost early on in the ageing process, giving rise to lines 
and wrinkles.

Boots No7 Laboratories Line Correcting Booster Serum, £38, in Boots stores nationwide and on

“A special more concentrated grade of Matrixyl 3000 Plus has been developed especially for No7 Laboratories so that much higher final concentrations can be achieved. This helps to work fast on deep lines and wrinkles, with visible results to the six key areas of concern (forehead, crow’s feet, lips, between the eyebrows, under eyes and nasolabial folds) in just two weeks.

“We wanted to see how far we could push the performance of Matrixyl 3000 Plus in terms of line and wrinkle improvement. We knew that we could do that in two ways. The first was to increase the concentration and the second way was to target the technology right into the wrinkles rather than all over the face.

“The best effect was achieved with seven times the concentration that is present in the clinically proven No7 serums. This gives us a special grade of this highly concreated Matrixyl 3000 Plus created especially for us.”

Worth a try? We’ll soon see.

BEAUTY PRODUCT OF THE WEEK: Green People Sun Lotion with Tan Accelerator - With natural sun protection, antioxidants and sun tan accelerator, this increases collagen and helps you tan 25 per cent faster, retaining moisture for a tan that lasts 50 per cent longer. Water repellent but not pore-clogging, ideal for prickly heat, with organic aloe vera, edelweiss, green tea and avocado, and SPF15. Its £21 at
BEAUTYT PRODUCT OF THE WEEK: Elemis Superfood Day Cream This day cream with antioxidant rich oils and vitamin rich superfoods feeds and replenishes the skin with vital hydrating nourishment. A protective pre-biotic is combined with ginger, matcha tea and goji berry to leave the complexion looking healthy. The skins natural eco-system is balanced to help defend against the environment for skin that feels smoother, softer and revitalised. It's £42 at Elemis stockists and
BEAUTYT PRODUCT OF THE WEEK: Fenty Beauty by Rihanna Body Lava Body Illuminiser That post- vacation glow is now yours year-round thanks to this silky, smooth, gel-based body Illuminise that glides onto skin for sunlit radiance. Light-diffusing micropearls, blended with a sheer tint of colour to accentuate all skin tones for a sun-soaked sheen, anywhere you like. In radiant rose gold, or glow up in a lustrous bronze, plus a floral vanilla scent. It's £32 at Harvey Nichols.
BEAUTYT PRODUCT OF THE WEEK: Coco & Eve Like a Virgin Hair Masque Straight from the coconuts of Bali, this nourishing coconut and fig hair masque is new to the UK. Coco & Eves philosophy is, your hair is the crown you wear every day, and ot needs to be healthy, happy and hair-raisingly good. The five-in-one hair treatment helps to rejuvenate and revive parched hair, damaged by styling, heat, dyes and the environment. The nourishing formula deeply conditions to replenish lost moisture, improve texture, shine, treat split ends and tame frizz. The secret lies in its hero ingredients - raw virgin Bali coconuts and figs. Helps promote a healthy scalp and prevent problems such as dandruff. Essense of fig, Shea butter helps to moisturise and help detangle the hair without making it heavy or weighing it down. Linseed seed improves gloss and texture while Argan oil tames frizz. It's £34.90 (including the Tangle Tamer worth £11), at Harvey Nichols.
BEAUTYT PRODUCT OF THE WEEK: Bourjois Healthy Mix AntiFatigue Foundation Medium coverage foundation with coated pigments that provide a natural, radiant finish lasting up to 16 hours. Anti-age formula with vitamin C for anti-fatigue effect, vitamin E for anti-oxidant action and vitamin B5 for tone. Contains hyaluronic acid and spherical powders for a soft-focus and soft-feel effect to blur blemishes. Its currently £7 at Sainsburys.