The first of its kind in Sheffield, the Coors Light Ice Cave is set to be the coolest bar in the city.
Creating the optimum environment to enjoy an ice cold Coors Light, ticket holders will be greeted by a Coors Light arctic explorer, fresh from the Rocky Mountains, who will equip them with thermal capes expertly designed to withstand 30 minutes in the chilly temperatures. Visitors can literally “chill out” with a refreshing bottle or pint of Coors Light and the more adventurous explorer can choose from a range of Coors Light cocktails.
The beer brand has also partnered with Mixmag, the world’s biggest dance music and club culture magazine to select the UK’s coolest DJs to play throughout the 10 day residency. The Ice Cave will be home to the freshest sounds from the underground music scene, hosting over 30 DJs and giving guests a chance to rave in the Ice Cave with the latest up and coming talent.
Dance the night away with your friends in the #IceCaveRave GIF booth creating your very own moving image during your quest for ice cold refreshment.
DJs will bring the heat to the Ice Cave and play to win the chance to spin their mixes at a real ice cave in Les Arcs, France, for Coors Light’s biggest #IceCaveRave.
The beer brand will also be offering Coors Light drinkers the chance to win their own trip to rave in the ice cave in the French Alps with an on-pack promotion, available to enter from now until the end of October.
Bookings to the Coors Light Ice Cave, Sheffield, open August 26 and general admission to the Ice Cave is free
Guests are strongly advised to pre-book their place on the Coors Light website.