Designer's signature style gives brand a new lease of life

The Leeds store says it has been inundated with inquiries about the return of Principles, and this new launch range features 106 items of weekend, smart day, occasion and eveningwear, as well as 46 pieces in petites, all complemented by handbags and accessories, each with Ben de Lisi's unique style handwriting.

"We have moved the brand back to what it's celebrated for; timeless, modern collections that have fashionability, but we've added a designer twist. The price position is slightly lower than before, and the quality and style of each garment is fantastic – I think women will love it," says Ben de Lisi.

"The Principles brand was famous for its great value, classic fashion looks and there has definitely been a gap on the High Street since it disappeared," says Stephen Marsay, store manager at Debenhams Leeds.

"When we announced we were relaunching it with Ben de Lisi, we received hundreds of requests from discerning women keen to get their hands on the details.

"Now it's finally here and there's a real sense of intrigue and anticipation – we're expecting it to be a huge sell- out."

Further collections will be designed for autumn-winter 2010.

Tomorrow at York Designer Outlet, the LK Bennett store will be holding a bridal fashion event from 10am until 8pm – the perfect opportunity to pick up bridesmaid's dresses and guest outfits with up to 60 per cent off the RRP as well.

You can book an appointment by calling 01904 658107 and if

you spend more than 200 you'll receive a special gift.

PS Harrogate-based cashmere specialist Pure Collection is opening

its first UK store at York Designer Outlet, with up to 60 per cent off the RRP.