Peeka Boux: Theo Paphitis opens lingerie store in Leeds
BOUX Avenue, the boutique brand owned by former Dragons’ Den star Theo Paphitis, expanded into Yorkshire today with the opening of its new outlet in the White Rose Shopping Centre at Leeds. The outlet, measuring 3,650 sq ft, is Boux Avenue’s 18th UK store.
Knickers-to-stationery magnate Paphitis, who starred in the BBC2 show for nine series, said: “Leeds is a fantastic city and, we feel, the perfect home for our next Boux Avenue store.”
The brand, which launched two years ago, makes lingerie, swimwear, nightwear, loungewear and fashion accessories for women of all sizes.
Customers can dim the lights to get undressed, with a choice of three light settings in the fitting rooms, plus a discreet intercom concierge system.