Ad campaign shows the price is right

Price comparison website Moneysupermarket has reaped the benefit of a new advertising campaign with a 15 per cent jump in earnings so far this year.
By The Newsroom
Published 29th Feb 2012, 06:00 BST

The business ditched comedian Omid Djalili last year and is now running its ‘You’re so Moneysupermarket’ campaign, which features a man riding on the waves of euphoria having saved money thanks to the website.

In a sector known for its memorable campaigns, including Go Compare’s opera singer and Compare the Market’s talking meerkats, moneysupermarket has increased its spending on television and newspaper advertising by 20 per cent so far in 2012.

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This has resulted in an estimated 15 per cent rise in revenues and earnings in the year to date, following on from a 21 per cent jump in underlying profits to £49.5m in 2011. The group upped its overall marketing investment by 24 per cent to £77.5m in 2011, and watched revenues increase 22 per cent to £181m in 2011.

The website ramped up its non-internet ad spend by 43 per cent to £27m last year.