Agency first past post for racy contract

The “pleasure retailer” has called on the services of Leeds-based brand consultancy Propaganda to help it grow even bigger.

Propaganda’s “Brand Discovery” process, will help Ann Summers to prepare for the age of multi-channel retailing, which gives it the chance to reach out to a new generation of customers.

The high street brand, already has more than 140 UK stores, a strong online customer base, and a party planning business,

Jacqueline Gold, the chief executive of Ann Summers said: “By working with Propaganda, we’re committed to developing our business, its reputation and messaging. Through this process, we’re looking to build on our many successes, and take the brand to the next level.

“For over 30 years we’ve been at the forefront of the pleasure industry. In that time, attitudes to sex have changed, and the retail landscape has been reinvented. Throughout it all, we’ve steadfastly empowered women from all backgrounds, to feel confident about themselves.”