Asda gets into a fever with tonic launch in 400 stores in the UK

Fever-Tree, which dubs itself the world’s leading natural premium mixer brand, said its Indian Tonic and Naturally Light range will be sold in Asda stores across the UK.

Fever-Tree said its tonic is the UK’s only product to be 100 per cent natural, with no saccharin, aspartame or artificial preservatives.

The firm said it has established itself as the mixer of choice for premium spirit drinkers around the world, with co-founders Charles Rolls and Tim Warrillow travelling as far afield as the Congo and Ivory Coast to source natural ingredients for their drinks.

Andrew Ronald, Fever-Tree’s UK sales manager, said: “We are very excited to be working with Asda. With over 500 stores, Asda represents a huge opportunity for us to increase our footprint across the UK.

“We look forward to becoming a key supplier to Asda and offering their customers access to Fever-Tree’s high quality, all natural, premium mixers.”

Established in 2005, Fever-Tree now sells a range of premium tonic waters and mixers to 58 overseas markets. The company was recently recognised by bartenders around the world as the “best-selling“ and “top trending” tonic water in Drinks International’s Best Bar Brands Report.

Fever-Tree said consumer surveys by The Craft Gin Club and The Gin Foundry showed that Fever-Tree is the tonic of choice for gin drinkers. Fever-Tree now has 13 mixers that are available to buy from Asda, Marks & Spencer, Sainsbury’s, Tesco, Waitrose and Morrisons.