ASOS confirms appointment of Bostock to key role

Ms Bostock, who as head of general merchandise at M&S was one of the most powerful women in the British retail industry, will join ASOS in January as executive director, product and trading, reporting to chief executive Nick Robertson.

Her departure from M&S after a period of poor trading was announced in July but she did not officially leave the company until October 1.

Linked with ASOS for nearly a year, Ms Bostock has years of experience in fashion and retail. She worked for Next and then George at Asda, before joining M&S.

ASOS, which targets young women looking to emulate the designer looks of celebrities like Alexa Chung, Tulisa Contostavlos and Kate Moss, also said product director Robert Bready had resigned “to pursue fresh challenges” after seven years at the firm.

Last week, ASOS said Brian McBride, a former managing director of Amazon in the UK, would succeed Waheed Alli as chairman from November 1.