BA flies high in superbrands table

BRITISH Airways has retained its title as the UK’s leading consumer superbrand as some of the oldest household names beat off competition from younger competitors.

By The Newsroom

Published 2nd Mar 2015, 06:00 BST

The flag carrier beat more than 1,500 companies to stay at the top of the annual ranking of brand strength in the UK.

Superbrands council chairman Stephen Cheliotis said the airline’s success was indicative of a wider trend that has seen trusted, traditional names trump younger brands such as Facebook and Twitter.

Old favourites Marks & Spencer, Cadbury, Heinz and Sony lost their places in the top 20 to John Lewis, Dyson, Haagen-Dazs and Virgin Atlantic.

Google continued its slide, falling from seventh to 18th place in its third consecutive fall and its biggest to date, while Amazon.co.uk dropped out of the top 20 altogether.

Apple climbed back up four places to 10th position.