Beer deal for United

GLOBAL brewer Molson Coors has signed a sponsorship deal with Sheffield United.

The company, which brews Carling, has agreed a three-year, six-figure deal with the club, starting in June 2010.

The partnership will see the brewer installed as the official beer supplier at the club, with prominent stadium branding with both the Molson Coors and Carling logo featured at Bramall Lane.

Hide Ad
Hide Ad

The partnership has been agreed with a view to Molson Coors extending its links with the Blades' international network of clubs that expands across Europe, Australasia and Asia. Eugene Reddington, sales managing director at Molson Coors said: "Molson Coors is delighted to become the beer supplier of Sheffield United.

"We look forward to a great working relationship with the club and ensuring Blades fans can enjoy a great pint of Carling on match days."

Mike Farnan, executive director at Sheffield United, said: "We are delighted to work with a company that has so many brands synonymous with football.

"This three-year deal adds weight to Sheffield United's growing portfolio of business partnerships.

Hide Ad
Hide Ad

"The Molson Coors partnership is a further demonstration that Sheffield United's unique international model in football is helping the club attract world class brands with international prominence."

Molson Coors Brewing Company has more than 11,000 employees worldwide and 10 breweries in three different countries.

Related topics: