B&Q aims to build ‘world class’ digital platform

home improvement retailer B&Q is to spend £35m building a “world-class” website as it battles declining sales trends at its stores.

The new digital platform will launch in phases over the next three years, but in 2011 customers will see the start of a transactional site designed for mobile phones, a doubling of products available for next day delivery as well as further developments to its iPhone app which launched last July.

Euan Sutherland, B&Q’s chief executive, said the shopping and customer service experience with B&Q “will be joined up and much improved”.

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