Bright Spark helping executives

EXECUTIVE coaching firm Spark has seen work hold up in the recession as company leaders realise they can get ahead if they define their personal brand.
By The Newsroom
Published 11th Nov 2010, 15:04 BST
Updated 11th Nov 2010, 15:06 BST

Jennifer Holloway, who set up the firm in April last year and has worked with Skipton Building Society and The Private Health Partnership, said Spark will turn over 65,000 this year after working on 30 projects with firms in the financial services, fashion and recruitment industries, with all-but-one client at board level.

The firm, based in Skipton, specialises in helping top executives define who they are, and then deliver that person to their audiences. Its programme involves a seven-stage process, in which Ms Holloway has a series of face-to-face sessions with a client as well as analysing how they are seen by others, after asking up to 20 people how they see the client.

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Now she also offers the same type of service but one tailored to the pressure on clients' time and budgets, splitting the programme into three stages to be done individually or as a whole. She has also introduced a service guarantee in which clients pay half of the cost up front and if they're not happy with the

service won't get billed for the second half.

"I've never had anyone use it but it does mean they can have confidence when spending their hard-earned money."