BT boost for charity fundraisers

BT has launched a new online fundraising service, guaranteeing that 100 per cent of donations will go direct to the charity.

The firm said the MyDonate initiative was the first not-for-profit fundraising service not to charge a subscription, set-up fee or commission. Ian Livingston, chief executive, said: “We’ve launched MyDonate as we want to ensure that 100 per cent of people’s fantastic efforts, and donations, go to the charity of their choice.”

Andrew Flanagan, chief executive of the NSPCC, said: “It provides an easy and accessible way for people to raise more funds for us without any of the online donations going on administration charges, which is great news for all UK charities.”

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