Callcredit’s ‘ground-breaking’ launch

LEEDS-based credit reference agency Callcredit has announced that it had launched a new product to “shake up the industry”.
By The Newsroom
Published 16th Jun 2011, 11:26 BST

The company, which employs 450 staff in Leeds, has launched Noddle, which Callcredit believes could give more than 40m Britons free access to a monthly credit report for life.

Callcredit said that Noddle will form a partnership with analytics company HD Decisions to help people use their credit rating to search out the best deals on financial products.

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Tom Ilube, the managing director of Callcredit Consumer Markets, said: “We want to make sure every adult in the UK has free access to their personal credit report whenever they want it.”

Noddle is being trialled with 10,000 customers and will be launched to a wider audience in the autumn. Mr Ilube said the launch of Noddle could lead to more jobs in Leeds.

Related topics:Leeds