While around six out of ten Christmas shoppers do plan ahead and make a list before hitting the shops, 51 per cent of list makers admit they don’t follow it.
According to the research, half of Christmas shoppers don’t save for Christmas, with one in ten putting money away over the course of the whole year. However, around one in 20 shoppers start their festive shop a whole 12 months in advance, allowing them to take advantage of bargains in the January sales. Conversely, around a third of shoppers start their Christmas shopping one month before Christmas day, with a quarter starting two months’ before. Five per cent leave their shopping until the week before Christmas.