Communisis extends partnership with Equifax

The partnership, which was originally signed last May, has been extended to give the Leeds-based firm access to the complete range of Equifax credit and risk data sets that can be used for marketing.

Communisis said the data will create a “powerful tool” for its marketing services client base.

Chief executive Andy Blundell said: “Today, I am pleased to say that we have launched a range of data solutions which will allow our customers to benefit from even greater data granularity, accuracy and breadth, helping them to target increasingly sophisticated consumers in a manner that meets a clear need, understands individual consumer circumstances and generates the greatest return possible on targeted consumer marketing campaigns.”

Shawn Holtzclaw, managing director of Equifax, added: “The challenge for marketers in the current climate is to be able to create truly insightful data strategies that provide a clear understanding of individual consumer wants and needs, which they need to be able to do quickly and cost-effectively.

“By working with Communisis we can continue to enable its clients to deliver communications based on real