Compare the revenue increase
Price comparison website moneysupermarket yesterday said half-year revenues were up 5 per cent after a new advertising campaign fronted by comedian Omid Djalili.
The company said its investment in brand and product development, including a 2.5m increase in media spend, had shown signs of paying off after half-year revenues hit 71.5m and profitability improved. Underlying earnings for the first six months of the year fell to 18m as a result of the higher spending, against 18.6m a year ago.
The company, based in Flintshire, north Wales, launched its latest marketing drive in January, alongside a 1.3m rise in product development.