Holmfirth couple launch new activewear brand inspired by lockdown

Clare and Rick Taylor had two revelations during the first lockdown in March 2020. Exercising outside was a major factor in keeping them sane, and what they were wearing wasn’t up to the job.

Clare and Rick Taylor realised that exercising outside kept them sane during lockdown and that the clothes they were wearing were inadequate.

With Mr Taylor’s background in technical fabrics and Mrs Taylor’s in marketing, creating a brand that solved these problems seemed like the logical thing to do.

This month, the Holmfirth-based couple are launching Stretch & Burn, a British-designed range of activewear created to solve common exercise problems, made from premium recycled Italian fabric and ethically manufactured in Portgual.

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Mrs Taylor said: “This last year has shown Rick and I how important exercise is for our mind, body and soul, and how fragile the world we live in is.

“For us, the mental challenges of lockdown were eased by having time out running, cycling, walking, and being out in the fresh air, whatever the weather. Spending so much time wearing activewear highlighted the downfalls of the brands that we were wearing.

“Our mission became to convince people to buy better, buy sustainable, to think about the choices they’re making and not to compromise.

“Fast fashion is driving over production, poor quality product and feeding the clothing mountain.”

They decided to create sustainable products that were built to last, and get rid of any preconceptions about recycled fabric being of inferior quality and not feeling nice to wear.

One of the main products is an all-in-one jumpsuit that can be used for multiple sports including yoga, running, gym workouts, solving common activewear problems for each activity.

The outfit, which is made out of a high shine compression fabric, aims to eliminate common exercise problems, including tops that ride up when out running or doing yoga, leg pockets for a phone and keys (one on each side).

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James Mitchinson