Lidl hails 'record' Christmas as sales surge in December

The retailer said total sales jumped 17.9 per cent in the four weeks to December 27, compared with the same period last year.

Lidl said the increase in sales was partly driven by customers buying more items during their shopping trips, with the average basket size increasing by 24.8 per cent during the period.

Christian Hartnagel, chief executive of Lidl GB, said: "Despite this Christmas being a difficult time for many across the country, we are pleased to have been able to help our customers enjoy themselves by offering high quality food at the lowest prices on the market.

"Our record sales and significant basket size growth just demonstrates the strength of the Lidl appeal.

"As we look ahead to this year, we remain committed to our expansion and investment plans, offering more customers up and down the country our great quality, unbeatable value offer."

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