Morrisons extends delivery service to 20,000 people in retirement communities

Morrisons and McCarthy & Stone have partnered up to extend the supermarket’s doorstep delivery service to the nation’s retirement communities.
The aim is that Morrisons' community champions will build connections with those in need of helpThe aim is that Morrisons' community champions will build connections with those in need of help
The aim is that Morrisons' community champions will build connections with those in need of help

The Bradford-based grocer said the service will be a lifeline for people who are vulnerable and shielding as it means they don’t have to visit a grocery store in-person.

The partnership will enable Morrisons to deliver groceries to over 20,000 older people, some of whom don’t have the technology or aren’t able to order groceries online.

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Following a successful trial, McCarthy & Stone’s 441 communities can now order their groceries from Morrisons over the phone using a dedicated telesales line.

Orders are sent to the local store where the items are picked from the shelf and hand delivered by a Morrisons colleague the next day. With their first order, McCarthy & Stone homeowners will also receive a complimentary bunch of flowers.

The local store’s community champion – a member of staff tasked with serving the community - will regularly fulfil the food orders and deliver to the development.

The aim is that Morrisons' community champions will build connections with those in need of help, learn their preferences and support their independence.

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Working in partnership with the on-site house or estate manager, Morrisons said each community champion will be fostering a strong support network and friendships.

Anna Lane, local director at Morrisons, said: “We launched our doorstep service for those who were vulnerable and shielding in the early stages of the pandemic.

"Customers have since told us it’s been a vital service and that’s why we’re extending the service to new communities such as McCarthy & Stone’s homeowners.”

David Searle, managing director of services at McCarthy & Stone, said: “The Morrisons doorstep delivery service allows our homeowners to independently get the groceries they need in a simple, convenient way.

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"We plan to build even stronger retirement communities with the support of local Morrisons Community Champions and continue to offer a great place to live, for the life you want to live.”

Mrs Elsie Burrell, who was part of the trial at McCarthy & Stone’s Oaktree Court development in Tenterden, said: "Morrisons' doorstep delivery is such a great service. I am thrilled and can’t thank them enough - it has given me more independence.

"A big thank you to Claire and Tracy who delivered the shopping, they were absolute stars and so helpful. I'm sure we will see their friendly faces again.”

Homeowners in all of McCarthy & Stone’s 441 developments will be able to use the Morrisons doorstep delivery service as from today.

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